The Baby Boomer & Senior Marketing Agency
Coming of Age, www.comingofage.com helps clients get the interest of Baby Boomers and seniors with the greatest chance of converting that interest into action or a sale. We have more than 20 years of expereince helping lients effectively connect with baby boomers and senior customers.
Coming of Age's Ageless Marketing approach provides us the insights to create effective Baby Boomer and senior online advertising strategies, motivating creative and efficient and effective performance management. Our experience tells us that the key to capturing and keeping these rapidly growing segments is a better understanding of their values and how their behavior, buying motivators and satisfaction needs change as they get older. The next step is applying the knowledge to create efficient and effective online marketing strategies and tactics.
Selected current and past agency clients include: Humana, Inc, AT&T, Genworth Financial, AARP, Blue Cross Blue Shield of FL, Transamerica Insurance, Levitt & Sons, Nordstrom, Sunterra Resorts, Wyndemere Senior Living, Heartland Steaks, Villa St. Benedict Senior Living, Allianz Life Insurance, Fairfield Resorts International, Kriebel Wells, be.group (previously Southern California Presbyterian Homes), CarePlanners, Provena Life Connections, Maxim Health Care Foundation Partners Group (national funeral services) and Oasis Consumer Healthcare.
Keywords: baby boomer; seniors; older customers, boomers; boomer marketing; senior marketing; baby boomer marketing; boomer sales; baby boomer sales; marketing to baby boomers; marketing to boomers, advertising to baby boomers; advertising to boomers; marketing to seniors; marketing to senior citizens; selling to baby boomers
Interview Q&A
How long have you been in business?
More than 23 years. Coming of Age was established in 1991.
What is your primary product or service?
Specialties: Full Service Digital & Traditional Marketing
• Search Engine Marketing
• Search Engine Optimization
• Conversion Optimization
• Email Marketing
• Web Analytics
• Website Development/Design
• Website Creative/Messaging
• Affiliate Marketing
• Social Media
-- Campaign Design/Development
-- Campaign Implementation & Execution
-- Monitoring & Reporting
• Digital & Traditional Marketing Consulting
• Digital & Traditional Public Relations Campaigns
• Full Service Traditional Marketing
• Customized Marketing & Sales Improvement Educational Programs
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
President of several health care companies with responsibility of developing, marketing and manageing products services for aging populations
How do you differentiate yourself from other businesses in your category and area?
We practice Ageless Marketing. Our knowledge, insights, experence and skills are in helping clients connect with baby boomer and senior customers (50+).
How many locations do you have and do you have plans to expand?
One. No plan to expand.
Provide detailed directions to your location
635 Butterfield Road, Suite 300, Oakbrook Terrace, IL 60181
What type of payments do you accept?
Check
Which areas do you service?
National service area.
Who owns your company or runs daily operations?
Jim Gilmartin; Chris Gilmartin
What are your hours of operation?
8:30 to 5:30
What is the best compliment anyone can give you?
We provide high quality and effective services at reasonable prices.
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